
At Google X, the tech giant’s “moonshot factory,” the mantra is #MonkeyFirst. The idea is that if you want to get a monkey to recite Shakespeare on a pedestal, you start by training the monkey, not building the pedestal. Because training the monkey is the hard part. Anyone can build a pedestal.
…d on the fly by piecing together various media types like images, headlines, body text, and videos. Templates are not designs. Rather, they are rules for combining related data types. Beyond the template, these platforms typically offer users no way to influence a page’s visual appe…