How many players care to customize their controls?

Rezoner
2 min readFeb 17, 2017

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Ahoy there. I am running a multiplayer game http://wilds.io that has about 300k unique players per month — I am surveying that group with google analytics to find anwsers for my gamedev related questions.

Results:

Description:

Recently I have introduced ability to redefine controls as well as gamepad support. Not much to explain there — I am measuring how many players have customized their controls since then.

My thoughts:

  1. It’s only ~10% but average gameplay time for the players who have decided to customize their controls is extraordinary.
  2. Maybe I do not communicate SETTINGS button well enough.
  3. 90% of those who customized the controls are returning players — either new players do not care to customize their inputs or again — I am not communicating that feature well.

Extra:

Prior to custom controls I had simple QWERTY / AZERTY toggle. Again average gameplay time was great for those who could pick their keyboard layout. 100k missing users are likely those who haven’t even clicked the play button.

I will try to improve my menu and revisit that subject.

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