The Beta is Better!

If you hadn’t already heard about the big news from rezora, this will get your heart racing! Our new template builder continues to be hammered out at high speed in “beta” development, with innovative, new sections rolling out of the garage every week.
Our most important short-term goal is to overhaul this key piece of our product, which is very much akin to dropping a Ferrari engine into our “tried and true” Range Rover chassis. More power, more agility, better steering, and so much more speed in a robust vehicle that has a decade of experience, learnings, and road-tested expertise. Fasten your seatbelt!
[If you’ve been one of the lucky few to be test-driving this race car during our beta implementation phase, congrats and THANK YOU for all of your feedback. Your collaboration has meant that we can grind off the rough spots in real time, as well as tailor some of the fine details to your needs. Please keep up this excellent road testing as we continue our sprint to the finish line.]
So what’s new? There are a trunkful of shiny new features, but first and foremost, this implementation will dramatically upgrade several foundational aspects of the platform, including…
- User experience : The new template builder / email editor offers a tremendous boost in intuitive usability, even while adding new features. Easy to learn, easy to use, but even more powerful under the hood.
- Getting personal : Send messaging to targeted subsets of contacts with Conditional Content. Now you will be able to display different content to different contacts, all within a single marketing piece. No more “mass marketing” without personalization… target your contacts with content appropriate to where they are in their buying or selling journeys. We’ve made some key changes in the Contact Manager area to power this tool, and are already dreaming up the next few innovative levels.
- Brand compliance : By controlling templates at a much more granular level, applying brand restrictions to only those parts that need it, you’ll be able to keep both marketers and agents happy as they are both empowered to create the “white glove”, personalized messaging they want to nurture their customer relationships.
- Device customization : See more clearly how your marketing piece will appear on a desktop or a mobile device, and make decisions about which content should appear on either device as you build.
- Send with confidence : Our new engine is thoroughly tested to ensure that emails appear exactly as designed in every email application and version that you’re likely to encounter. WYSIWYG all the way!
- Speed, speed, speed! : We’ve re-clocked the timing so that our new engine works even faster than it did when we initially installed it. And we will continue to improve the core code base of this area as we drive forward. Keep an eye out for new video formats, innovative new types of content, and more.
That’s great, but what else? While tightening the bolts on those foundational elements, we’re also fine-tuning some new features that will really burn up the track…
- Sure, you can save content and templates for your teams to re-use, but how about saving ROWS that you can distribute and re-use across your organization? Give your more engaged agents some great, brand-compliant modules to work with and you’ll all be hitting the nitro button, working even faster by working smarter.
- Social links will now be populated in a hierarchical manner, ensuring that icons or text links will use an agent’s social links first, the brokerage’s social links if those are missing, and the brokerage website as the fallback. Never a broken link, and an extra incentive to get both agents and brokerages to create and manage their social accounts.
- Update your paint job with improved image management, an in-app free stock image search, and the ability to include multiple video formats, all to make your marketing pieces even more beautiful.
- Want to schedule sends on the fifteens? Now you can, at 1:15, 1:30, or 1:45. Nobody should have to wait an entire hour to test or send an email.
- Want to display lot sizes specifically in acres or in square feet? You decide and we’ll make it so.
- …and so many more, now and to come in the very near future. We’re even running over a few old bugs while we work through the rebuild. Squash!
Where are we headed? Our rocket scientists have started the next sprint already, and are focused on getting our Group Administrator functions wired to the new engine. At the same time, we’ll be reworking the flow to improve usability and user experience throughout. From company sends to template access controls, look for an even more streamlined machine rolling off the factory floor in the next few weeks.
In the meantime, if you have any questions for our current and future roadmaps, reach out to support@rezora.com and let us know. There’s a great deal of excitement and enthusiasm here at rezora regarding our progress and some recent staff additions, and we expect that you’ll love what you see rolling off the assembly line for months to come!
