What is someone going to stop doing when they start using your product?
Jason Fried

This reminds me of Edison. You know that joke, “how many __ people does it take to screw in a lightbulb?” The joke is, lightbulbs don’t need to screw in at all. They are electric. You can design them to just plug in somewhere. But…they were designed to screw in, because Edison realized that if he wanted to capture the market, he’d need to develop something that worked with everyone’s existing fixtures. And everyone used gas for lighting. And gas requires a screwed in part to keep the gas from leaking. But to this day, our lightbulbs screw in.

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