Acting on these assumptions, in 2008 former Vice President Al Gore announced that he would be launching a three-year program of persuasion to rival that of the oil campaigns. Over the next two years, the Climate Reality Project spent $115 million on TV advertising, social media strategies, and related operations to boost public concern and support for policy action.
The IPCC Report is a Wake Up Call for Scholars, Advocates, and Philanthropists
Matthew Nisbet, PhD
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Yes! Boosting concern, without clarifying action. Here’s how we’d coach Al Gore and the Climate Reality project to fix that oversight.

In Paul Hawken’s “Drawdown” on page 52, Michael Pollan’s essay laments this very thing. “The immense disproportion between the magnitude of the problem Gore had described and the puniness of what he was asking us to do about it was enough to sink your heart.”