Arc Analytics now supports 200+ Dimensions including referrals, pages, countries, and many more. — Dimensions are specific attributes of your data. Applying dimensions for things like city, browser type, language, campaign, etc allow you to see your data based on criteria that mean something to your business. If you only care about users who view your site in French using Chrome you can now…

When should a small business prioritize branding vs product development? — Arc was always meant to be a fun brand. But when we started, we focused on talking to customers and building a product that solved a basic need: Sharing Google Analytics data in Slack. We’re a small team of three people with limited time, so branding didn’t bubble to the…

Arc Analytics now supports Segments so you can easily filter what Google Analytics data you see in Slack — Data lets you make the right decisions for your business. Sifting through 100s of metrics and dimensions is the hard part. Segments allow you to set filters for your data so you can automatically focus on exactly what you need. Now Arc lets you use your Google Analytics segments to send the filtered data you and your team need directly into Slack.

Arc Analytics now supports localized currency for all Google Analytics reports sent to Slack — When Arc Analytics was released we built it based on what we knew, the North American market. So Arc only displayed eCommerce results in $. Since then, we’ve gained users from around the world and everyone expects results in €, £, $, ¥, and more. 💱 Now, Arc Analytics displays…

When you wake up, do you pour yourself a coffee and dig into your website analytics? Few do! Understanding how your site is performing is hugely important. But there’s a ton to look at inside Google Analytics before you can start to answer that question. It takes a lot of…

When you’re building or growing a website understanding if your active users are trending up or down is a key success criteria for your growth strategy. …

Every website has a purpose and yours is no different. Setting up and tracking site goals is the best way to make sure your site is successfully delivering what your users need. Arc tracks and shares those goals in Slack so you can be sure your site is living up…

What metrics matter when you’re attracting new visitors or want current visitors to view more content? Watching users, sessions, bounce rate, and session duration can show you if you’re hitting your visitor targets. These updates are conveniently highlighted with a helpful graph at the top of the Google Analytics dashboard…

When you’re running an online business staying on top of your revenue and conversion rates helps you gauge the effectiveness of your marketing and sales strategies. …