Bob GellerTaking on the PR Agency HatersIt is once again de rigueur to slam PR agencies.Mar 2, 2020Mar 2, 2020
Bob GellerFostering Startup Success at InsurTechNYInsurtech startups and insurance carriers: they’re the perfect combo. Startups love the budgets, distribution and big brand cred of the…Dec 12, 2019Dec 12, 2019
Bob GellerHe fired me and Launched my Career in Tech PRPeople sometimes wonder how I started out in engineering and wound up in PR. Something that happened recently really made an impression…Nov 13, 2019Nov 13, 2019
Bob GellerThe Call was PERFECT!!! The PR Pitch, even Better!Recently, we’ve heard a lot about a phone call between a certain U.S. leader and a Ukrainian head of state. The call was said to be…Oct 30, 2019Oct 30, 2019
Bob GellerHow to Contain PR Fallout from a Cyber-attack?Fusion PR works extensively in the cyber security space. We are often asked about how to handle the PR fallout from breaches. What are the…Sep 11, 2019Sep 11, 2019
Bob GellerUnited we Brand?Should CEOs speak out on social, civil and political issues? Should brands take a stand?Aug 8, 2019Aug 8, 2019
Bob GellerThe Internet Killed these 4 Words for MeLet’s face it, things have gotten weird with the Internet lately (and all things related — like the Web, apps, and social media). We used…Jun 24, 2019Jun 24, 2019
Bob GellerCover Your Assets to win in PRWe are often asked what it takes to succeed in PR, and about the client effort required. They’re great questions; the second part…May 14, 2019May 14, 2019
Bob GellerThinking Outside the Hack: How to Grow your B2BIt’s tough to launch and grow a successful business, and tempting to look for shortcuts.Apr 4, 2019Apr 4, 2019
Bob GellerWelcome to the Self-correcting Media MaelstromIf you’re a news and politics junkie like me, it’s been a head-spinning coupleJan 30, 2019Jan 30, 2019