Because the core assumption is that growth is always good, growth is always unlimited, and if you’re not growing you’re dying. Swim or sink, no wading.
Exponential growth devours and corrupts
DHH
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Imagine a balloon. at first, it’s just a piece of rubber. Then you blow into it and it gets larger. Keep blowing, and it keeps getting large, and large and LARGER. And then? Pop — it explodes,…no more balloon,…just a tattered piece of rubber to throw in the garbage. All systems have limits. The concept of infinity is compelling, but what business has ever grown to infinity?

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