The simultaneous rise of machine learning and IoT, along with the maturation of the mobile phone market all clearly point in this direction; the phone ecosystem cycle has given all it can and it is time to move on. Don’t make the mistake, however, of ignoring the interaction of this technology with socio-economics in a co-evolutionary Techonomic phase transition. Changing demographics, values and job defintitions will have as much influence on this transition as the technology itself. While trying to pattern match archaic economic models, such as the PC application phase, onto this new paradigm may be a helpful initial construct, it will inevitably blind you to the true new reality newly enabled by this evolutionary change. So keep your eyes open; change comes from niche fringe behavior usually discounted at first and not from frontal attacks on legacy models.