Perfectly said. Over a year ago I kept begging people on social media to stop talking about him. When he won the primary I realized it wouldn’t stop and we had to fight. Now, we’re addicted. As a society we don’t know how to stop watching and talking about him and now we have no choice, but to pay attention. The media HAS to do their job now. They were outsmarted by a branding and marketing genius, because of a thirst for click bait. I hope we as a society click on better stories and journalists work hard to follow these very simple and actionable tips for stopping the rise of a fascist regime. Thank you!