Top 4 Factors To Ensure Decent Rank On Amazon
Amazon directly receives 55% of total product searches made online as compared to other search engines which account for only 28% of searches, according to Bloomreach. Such stats highlight the importance of Amazon for online sellers. As sellers focus on Google for elevated returns, Amazon likewise is to be considered an epicenter of online growth with its evolution as an eCommerce search engine. Just like Google, one has to focus on various factors to improve the ranking of products and to ensure that visitors can see those products.
Here are some vital factors that affect the performance and ranking of products on Amazon and need to be taken seriously:
Product Title
Product titles need to be concise and sufficiently descriptive. The ideal product title conveys the underlying description within a few words, however one must not hold back from mentioning necessary details, especially those keywords that the visitors have used to search a product. Amazon’s algorithm favors relevant titles that generate search volume, so one should be able to infuse a right balance between high volume keywords and relevant descriptions. Amazon listing optimization services can help achieve such a balance and create search favourable titles.
Price
The pricing on listed products must be genuine and reflective of its value. Products shouldn’t be overpriced and should typically be comparable to similar products on other eCommerce websites. It is very important to find out what the category-wise pricing of a product is online. Treading outside of the ideal pricing range brings down the Amazon search engine relevance of a product. With ample expertise in correct pricing and product valuation Amazon listing optimization services can be of immense help for sellers.
Images
Images can be critical to the ranking of products in search results. Amazon has outlined certain image guidelines for sellers to follow and upload visually descriptive productive imagery, free from blemishes and quality issues. It is also emphasized to upload high resolution images so that visitors can use the zoom in feature. So it is of prime importance for online merchants to upload high quality, well optimized product pictures which can be achieved with expert Amazon image editing services.
Search words
Searching is one of the fundamental ways visitors discover products, considering the large number of direct visits Amazon gets. To achieve more product views, sellers need to use search words in their titles and descriptions that are used by visitors to look up products. Thorough keyword research must be conducted and high search volume generating keywords must be culled out and used with product listings to enhance the search result performance. Online merchants can equip themselves with vital keyword research insights and put them to productive use through Amazon listing optimization services.
Looking to optimize your Amazon products and improve your store performance? Quiktek provides exclusive Amazon growth solutions for online merchants. For any queries, get in touch with us at mail@quiktekinfo.com
