This kind of programming doesn’t work for us. It’s one thing that you don’t have live coverage, even though our phones are buzzing us to notify who the winners of the big events are as they happen. It’s one thing to show an INSANE amount of advertising, usually from the same group of companies, over and over and over again. It’s one thing to inexplicably break up event coverage, even though we’re not watching live and you’ve had plenty of time to repackage the content as you’ve seen fit. Put all of those things together, and it just amounts to a terrible user experience, where the only laughing matter is how NBC could possibly be confused by the outcome.
Had NBC offered the entire Olympic Platform for a small fee (less than $10), they probably would have seen their Millennial numbers skyrocket. Hell, they could have charged $5 more for an “Ad Free” presentation and padded their pockets even more. But instead, they relied on the old dying models of traditional broadcast network and revenue models of years past, and it bit them in the ass. And this doesn’t even touch the philosophical debate of “Why do I need a subscription for a network that broadcasts on public airwaves anyways”? Or “Who the hell cares what Hoda thinks about the Opening Ceremony?” It’s a presentation, it doesn’t need commentary. We can draw our own conclusions, and if we’re curious about something, you can help fill in the gaps during the recap. They sound like idiots trying to speak to idiots. Treat your audience like they’re intelligent and you might improve the overall public discourse.