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Ricardo A. Alvarado
Ricardo A. Alvarado

Ricardo A. Alvarado

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From Outcome-Driven Innovation: JTBD Theory in Practice by Tony Ulwick

A job-to-be-done can be an objective, a goal or a task, a problem to be solved, something to be avoided, or anything else that a group of people are trying to accomplish.

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The real reasons why a VC passed on your startup

Sarah A. Downey

Make Money: Don’t Raise Money

Gary Vaynerchuk