Homie: Save money with home issues

Ricardo Martinez Ingelmo
Nov 3 · 3 min read

What do we do when we have a problem at home that is not covered by insurance? Do we found good solutions for our problems? Are we really saving when we try to solve these types of problems by ourselves?

Research

I did a deep investigation both in the competition and in the habits of the users, to know if they covered a real need or not.

I made a survey with 78 answers and 6 interviews, and I got enough data to get these habits.

First, they look on the internet and youtube to know if they can solve it on their own. If there isn´t an effective solution to their problem they normally they call an acquaintance or a relative, and if there is no solution, they finally call a professional.

We can say that what they want is first, save money if they can, and save time because calling a professional is an expensive and slow process.

I also observed that age influences, that is, if you are young, what matters most to you is money, but when you are older, time matters more.

Apart from that, the survey gave very interesting information:

  • 72% of my respondents try to solve these problems by themselves.
  • 81% uses YouTube but there are so many options, that they feel confusion, also when they have a very specific problem they don’t usually find a solution.
  • 80% do not know about the existence of any online service to solve these problems.

Youtube offers huge amounts of tutorials, but the information is not organized and does not have a structure. As for Jobin, it offers a platform to connect handyman with people who need them and covers almost all sectors.

So we can define the problem as the need to save time and money when a problem arises at home.

The solution

I made an affinity map to organize all the information and an empathy map and a User Journey to understand better my user persona.

affinity map

I came up with three-step solutions: A search engine for tutorials and something like a guide to find the specific problem in case the user doesn’t find it through the search engine.

Mid and High of Tutoriales

In case there is no tutorial for the user’s problem, it is suggested that you go to the online help section where three types of help are offered: First, a text conversation with a technician where the user can send photos and videos, next the user can phone us and we will give him. The last one is an interactive phone call with AR, this means that a technician will indicate in the phone what to do, how to do it and what instrument the user has to use.

Interactive Videocall

And if with all these help the user can´t solve the problem then we offer a professional service. The user can see how much money it costs and what it includes, in addition to a breakdown of the price, that is, in which he will invest his money since what we want is to give the user confidence.

Professional service info
Ricardo Martinez Ingelmo

Written by

Programmer, UX/UI student at Ironhack and keen traveler

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