Trade show marketing — I’m afraid I’m going to screw this up
Nathan Kontny

I love trade shows and meeting people excited to be there, no matter what industry it is about.

I just NEED to share one of my pet peeves. If you’re in a large convention show floor, large enough that an attendee might not have time to see every single booth, I need to visually see your elevator pitch in the few seconds it takes for me to shuffle by.

Writing this out, I just realized maybe people plan for their booth to be in a show where people have time to soak in / approach a booth to inquiry about their contents but clear messaging from the booth’s design would help reach every potential interested passerby.

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