Richard A MeyerUnlocking Success: The Top Ways to Measure Your Digital Marketing InvestmentBusinesses increasingly allocate significant portions of their budgets to digital marketing initiatives. However, with this investment…·1 min read·20 hours ago----
Richard A MeyerThe Glacial Pace of Change in Big Pharma: Unraveling the ComplexitiesInnovation and progress are often hailed as paramount virtues. Yet, behind the scenes, the industry’s giants usually move at a pace that…·3 min read·20 hours ago----
Richard A MeyerShould Online Ad Fraud Prevent Marketers from Online Advertising?Online advertising has become a cornerstone of marketing strategies for businesses worldwide. However, alongside its undeniable benefits…·3 min read·1 day ago----
Richard A MeyerShifting the Paradigm: From Pharma DTC Marketing to Patient-Centric SupportDTC marketing has long been a prominent strategy for drug companies to reach consumers. From glossy magazine ads to captivating television…·3 min read·1 day ago----
Richard A MeyerYes, Some Brands Still Matter, But Consumers Are Looking to Trade DownPrivate label sales are increasing every quarter, but national brands dominate some categories. That could change as more retailers…·3 min read·3 days ago----
Richard A MeyerShould Pharma Cut Back on TV Ads?Television advertisements have long been a powerful tool for reaching a wide audience. Pharmaceutical companies, in particular, have…·2 min read·4 days ago----
Richard A MeyerThe Damaging Impact of Pharma’s Patent Misuse on Patient HealthPharma companies play a pivotal role in developing life-saving medications and treatments. However, behind the facade of innovation and…·3 min read·5 days ago----
Richard A MeyerThe Shifting Landscape: Do People Still Pay Attention to TV Commercials in an Era of Multitasking?One of the perennial questions for advertisers and marketers remains: Are people still paying attention to television commercials? With the…·3 min read·Apr 27, 2024----
Richard A MeyerThe Costly Pursuit: Why Some Brands Overpay for Search AdvertisingSearch advertising has become a cornerstone of brand marketing strategies across all industries. With most consumers turning to search…·3 min read·Apr 25, 2024----
Richard A MeyerThe Perils of McKinsey: Why Pharma Should Stay ClearRegarding the involvement of McKinsey & Company and pharma, caution flags should be raised, especially within the pharma industry. McKinsey…·3 min read·Apr 25, 2024----