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February is finally upon us, which means we are just weeks away from the Oscars. All nominees have been announced, and movie marketing goes into overdrive as studios attempt to convince Academy voters why their film should be walking away with one (or maybe 10) of the 24 statuettes, standing at 13.5 inches tall, weighing 8.5 lbs, and going by the name of Oscar. Studios spend huge amounts of money to promote their films, firstly to gain the nomination, and then for the final drive to persuade the voters to give their film the nod. …

Richard Cole

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