Richard EnsleyHow to Find Your Brand PurposeWhether you’re looking to uncover your mission in life, or tell your company’s brand story, defining your purpose (your “why”) is a…Sep 24, 2017Sep 24, 2017
Richard EnsleyDo You Know What a Brand is? 9 out of 10 Get it Wrong!“Brand” — How can such a well-known word be so frequently misunderstood? When asked to define brand or branding most business people get it…Sep 8, 2017Sep 8, 2017
Richard EnsleyThe New 2017 Detroit Pistons Logo is a Welcome Trip Down Memory LaneI don’t usually do logo reviews, but this time, I felt an obligation to express my feelings about a brand mark that hits close to home both…May 17, 2017May 17, 2017
Richard EnsleyThe Hidden Value of Adding ValueWe’ve heard it said many times, “it’s better to give than to receive” — but let’s be completely honest here — those of us in business may…May 13, 2017May 13, 2017