How It’s Made Series: Yup, Our Beats Were Counterfeit (But They Cost About the Same to Make as…
Ben Einstein
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one of the best articles I have seen anywhere on the web full stop for a long time…it would be interesting if a marketing/advertising/retail expert was able to break down the rest of the costs so we can see how much per headset is spent on advertising/marketing/packaging/transport and retail costs and markup.

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