I mention this film because it was the inspiration for a technique you can take with you today, one that will help you remember to think 10x. The film is subtitled “The Effect of Adding Another Zero.” That’s what I want you to do: add zeros. If you’re building a car, ask how it could go 500 mph instead of 50 mph. How might we reach a billion users instead of one million? Could we get our cost down not to a dollar, but to a penny? What would it take to use only 1% of the energy?