9 Keys To Getting Your E-commerce Store Ranked On Google
Searchability defines the profitability of e-commerce.
From a sample of 18,000 e-commerce outlets, KISSMetrics reports that 30.5% of all traffic to these e-commerce stores came from organic searches performed on Google, Yahoo, Bing, and a variety of other search engines. That means that about 1 out of every 3 visitors to your store will come from organic searches.
Furthermore, the exposure of your site on search engine pages will likely drive increases in sales and decrease customer acquisition costs. It should be a priority for any e-commerce owner to explore SEO methods that will enhance organic search rankings as part of their company’s growth strategy. Here are some big pointers that can help you optimize how you rank on Google.
Be Familiar With Google’s Ranking Algorithms
We’re playing in Google’s backyard when we try to optimize organic rankings, so we’ll want to look up the algorithms and the potential set of factors that play into how sites are arranged and ranked by Google. Think of these algorithms and factors as a rulebook that your e-commerce site must abide by to gain traffic. Google continually introduces updates and new sets of rules that impact and switch up site rankings, with some notable updates like Google Penguin making…
