Basic Pricing Strategies in the Market
Introduction
To some degree, everyone is familiar with pricing strategies, since we all buy products and services and participate in the market economy.
Yet, what concrete and marked effects do these pricing strategies actually have on consumers? I aim to provide a methodological review of how certain pricing strategies remain relatively constant despite cultural or market differences. You can find all of the subsequent references to the market literature at the end.
Theory and practice are considered and examined in this methodological review. For penetrative pricing strategies, the rate of pharmaceutical market entry in Japan still depends on the original sales of the non-generic (Shimura et al., 2012). This was observed in other countries such as the US and Canadian markets as well in studies by (Saha et al., 2006) and (Hollis, 2002), respectively.
These three studies give a historical overview of the pharmaceutical market, spanning from the early 1990s to the late 2000s. The Hollis study further writes: “The data are for all drugs for which the first generic competitor entered…” indicating the historical background…
