Successful big data brands offer actionable solutions.

The premise of big data is that the contemporary datasets of businesses have become so big that alternative methods outside of pure computation must be employed to interpret that information in a timely manner. Oracle, one of the leading technological companies, defines big data as describing a “…holistic information management strategy that includes and integrates many new types of data and data management alongside traditional data.”

In many cases, the elegance and effectiveness of big data solutions that your brand or firm can offer determines its success and reputation. …


An unlikely culprit may be the cause of your lumbago.

Photo by Drew Beamer on Unsplash

I enjoy my swivel chair.

Some companies seem to want to spend upwards of $500 on certain brands of these chairs to allow better comfort and thus productivity, so the logic goes.

But, I also enjoy feeling like there’s absolutely nothing wrong with my body: like it’s just me and my perception of the world, without some weird untraceable pain.

And unfortunately, this unlikely culprit of lower back pain may indeed by a swivel chair. An article published by the DFW Center for Spinal Disorders explains the concept of why…


Nothing is more deadly to a company than ignorance of its customers’ needs.

Swift and attentive PR management, while costly, can save an organization huge costs in the long run. For example, Johnson & Johnson’s reaction to the presence of potassium cyanide laced Tylenol pills was to pull $100 million in stock off the shelves to ensure customer safety.

While interns aren’t going to be dealing with crisis management on such an extensive and critical level, they can provide important insight on current trends and aid in reputation management for your company’s brand. …


With the amount of perseverance and time invested into a business by a young entrepreneur or even a moderately sized company that’s been around for one or two years, it’s often hard to re-evaluate one’s budget and admit that there are glaring financial mistakes that have been made.

Designed by macrovector / Freepik

After all, the decision to hire an accountant or marketer passes through the judgment of a CEO, so uncovering a significant budgeting error calls the abilities of some employees into question along with the financial integrity of the company. It’s not a happy situation by any measure.

But such a situation and…


The culture and tradition surrounding these sports naturally gives them a continuous supply of starry-eyed youngsters waiting eagerly to test their athleticism and talent against other teams and their friends. And it’s no surprise to any that sports that require a decent amount of safety gear or handling equipment usually rack up sizable costs.

https://pixabay.com/en/users/Comfreak-51581/

Now, consider that the average person probably knows that they can make a few bucks by pawning off some gear associated with popular American sports like lacrosse, hockey, baseball, or football at a Goodwill or online at auctioning sites like eBay.

Frequently, even though some people…


Advertisements are making somewhat of an annoying comeback, and in some surprising and sneaky ways as well.

Photo by Dan Gold on Unsplash

I believe we’re shifting towards the more destructive, and less innovative tendencies of a democratic and capitalist society on the whole.

Simply put, I think innovation and making good products has been put on the back-burner for companies.

Making great products along with the empathy required to know what makes a “great product” has taken a backseat to profit-optimization.

The arrival of the age of data and its emphasis on quantitative aspects of society have pushed global economies towards profit maximization.

According to…


Guilty until proven innocent: An exposé on the use of circumstantial evidence and pressure by university administrators to crucify, bully, and overwhelm students.

Credit: https://pixabay.com/en/users/locies-2781760/

As someone involved in the EdTech industry, I want to bring your awareness to an alarming trend of how university administrators and officials systematically and nefariously handle the issue of academic integrity through my experiences and observations across a multitude of these cases.

University administrators are becoming more and more disconnected with how to solve the problems pertaining to ensuring that students uphold academic integrity.

They put a a façade of morality, a sententious mask that they…


Why do banks need to charge fees when they’re already making money lending out our balances?

Photo by Expect Best from Pexels

In 2016, banks made around $33 billion from unwitting consumers through overdraft fees, according to the Wall Street Journal. That’s around enough to fund Trump’s proposed border wall, according to moderate estimates. Quite a price to levy on your loyal customers, isn’t it?

Don’t you think the concept of bank fees is ridiculous? It’s like the bank’s saying, “Pay me money to get access to the money you have.” What’s even more infuriating is that most people seem to begrudgingly accept this outcome.


The big publications on Medium exploit vulnerable people, prostituting their life stories for money.

From the site you’re probably on.

Social boundaries can only do so much to restrict thought.

I mean the negative, extreme thoughts that people usually keep to themselves and never tell anyone else about.

It varies in degrees, but certain publications on Medium have made a business of commercializing sadness, depression, and heartbreak.

The Problem With Commercializing Personal Experiences

But maybe it’s natural to feel that way, and maybe that’s the reason that some of those major publications are popular.

The consequences of making a business out of reporting on the misfortunes of others does not occur as…


The intangibility of negativity is frustrating for many as it latches onto us like a parasite.

Photo by João Jesus from Pexels

How can we manage something that produces very physical impacts on our lives, but that we can’t touch?

Understanding the mutual influence the tangible and intangible — think “what you can touch” and “what you can’t touch” — will be key.

Negativity exists in the realm of things with this exclusive privilege of intangibility.

Ever go into a room that smells really good or really bad or just plain weird? …

Richard K. Yu

Vandy '17. Analysis, opinion, and commentary | Contrarian | use richard@decipherschool.com or mention me to talk!

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