First draft wireframe

The primary problem that my app concept is aiming to alleviate was always the issue of street parking in the city: where is it free and from what time?

Upon reviewing my interviews and survey answers it has become apparent to me that a majority of the audience, which amalgamated makes up my persona — Lisa Bennette, are people who don’t necessarily live in the downtown area. Some don’t live in Toronto at all.

Additionally, their primary reason for visiting the various neighbourhoods in this city is to dine out with friends or family, or to partake in some sort of leisurely after work activity such as take in a show or a sporting event.

So in response to this added layer, I’ve augmented the app slightly to act as both a neighbourhood parking finder as well as a social guidebook to the hippest restaurants, bars, coffee shops and storefronts in the city.

In trying to keep the user experience as simple as possible, I have eliminated a multitude of potential choices the user would be given. Asking the user what time they intend on arriving at the destination has been removed. Street parking times are limited, as are street parking spots. So there really is no benefit to giving the user the illusion of choice and selection when there really is only a limited amount of spots, paid or otherwise, for everyone.

Instead, based in audience feedback and suggestion of behaviour, this will be the sort of app you pull out while warming up your car. The somewhat organized user will likely know the address of his/her destination. While others will use it as an exploratory guide the neighbourhood hot-spots across the city.