Why we’re switching Ulysses to Subscription
Max Seelemann
1.92K184

“and thinking to get at once all the gold the Goose could give, he killed it and opened it only to find, — nothing” Æsop. (Sixth century B.C.) Fables. The Harvard Classics. 1909–14

The point has been made elsewhere, but is worth repeating: what you appear to be sketching is the end of your software. Your model doesn’t scale. I have perhaps fifteen apps I use regularly. Like most people, I have a finite budget. As ownership cost increases, I will terminate ownership on a lowest-utility-first basis. I can’t (easily) substitute specialist software. I can replicate your software’s core functionality with a freeware editor.

More fundamentally, I don’t want your software to bloat out. Its simplicity is why I bought it in the first place, and it does everything I need.

Bring your passion and talent for clean interfaces and flexible information structures to other challenges. Mac is crying out for a decent contact manager, and a simple database, and whatever it is that TinderBox and Devonthink do that people rave about and I can’t fathom, and an Evernote that isn’t deranged.

More geese to lay eggs. Not more eggs from your shortly-to-expire goose.

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