Richard MichieAre you ready for Black Friday?Like it or not Black Friday and, to a lesser extent, Cyber Monday are now part of the annual retail and e-commerce environments. We speak…Sep 11, 2019Sep 11, 2019
Richard MichieFacebook messenger for business and why you should use itTake a quick look at your marketing plan. Skip to the part where it talks about how your company and going to leverage messenger to…Sep 20, 2018Sep 20, 2018
Richard MichieHow to improve your website rankingThere are millions of articles on the web about helping your website improve rankings. Some are really basic and others highly technical…Jun 19, 2018Jun 19, 2018
Richard MichieSelling on Instagram just got a lot easierFor the right audience Instagram is the perfect marketing tool. Younger consumers are moving away from Facebook, and with the recent…Mar 21, 2018Mar 21, 2018
Richard MichieHow can your business use Alexa?I’m really excited about the possibilities of voice technology and how it’s going to develop to become part of everyone’s daily routine. So…Feb 13, 2018Feb 13, 2018
Richard MichieOne year of The Marketing OptimistJune 2017 marks the first full year of The Marketing Optimist Ltd. We officially launched in February 2016 but for a few months were sans…Jun 2, 2017Jun 2, 2017
Richard MichieWe don’t do Christmas cardsDon’t get me wrong I’m no Scrooge but for businesses I don’t see the point of Christmas cards. Of course I’ll be giving family and friends…Nov 17, 2016Nov 17, 2016
Richard MichieSpotting Facebook scams on business pagesSpotting Facebook scams on business pages can be a tricky game. Most Facebook users are pretty savvy about scams on their private pages…Nov 14, 2016Nov 14, 2016
Richard MichieSimplify your marketingI recently attended the Thinking Digital Manchester conference, a day full of stories on how technology can, and will, affect every area of…Oct 31, 2016Oct 31, 2016
Richard MichieFacebook Marketing for retail businessesFacebook Marketing can be a key driver of footfall for retail businesses. Guess How Much! is a brand new entrant into the discount retail…Sep 19, 2016Sep 19, 2016