[READ]-Business Intelligence Strategy and Big Data Analytics: A General Management Perspective
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Business Intelligence Strategy and Big Data Analytics: A General Management Perspective
Business Intelligence Strategy and Big Data Analytics is written for business leaders, managers, and analysts — people who are involved with advancing the use of BI at their companies or who need to better understand what BI is and how it can be used to improve profitability.nbsp It is written from a general management perspective, and it draws on observations at 12 companies whose annual revenues range between 500 million and 20 billion.nbsp Over the past 15 years, my company has formulated vendor-neutral business-focused BI strategies and program execution plans in collaboration with manufacturers, distributors, retailers, logistics companies, insurers, investment companies, credit unions, and utilities, among others.nbsp It is through these experiences that we have validated business-driven BI strategy formulation methods and identified common enterprise BI program execution challenges.In recent years, terms like 8220big data8221 and 8220big data analytics8221 have been introduced into the business and technical lexicon.nbsp Upon close examination, the newer terminology is about the same thing that BI has always been about: analyzing the vast amounts of data that companies generate and/or purchase in the course of business as a means of improving profitability and competitiveness.nbsp Accordingly, we will use the terms BI and business intelligence throughout the book, and we will discuss the newer concepts like big data as appropriate.nbsp More broadly, the goal of this book is to share methods and observations that will help companies achieve BI success and thereby increase revenues, reduce costs, or both.Provides ideas for improving the business performance of one8217s company or business functionsEmphasizes proven, practical, step-by-step methods that readers can readily apply in their companiesIncludes exercises and case studies with road-tested advice about formulating BI strategies and program plans
