Published inEdelmanA Reputation Win for NikeThe decision by Nike to feature former NFL quarterback Colin Kaepernick in its new ‘Just Do It’ ad campaign is more than a brand play, it…Sep 9, 20181Sep 9, 20181
Published inEdelmanThe Significant GenerationI have just delivered the commencement address to graduate students at Sacred Heart University in Fairfield, CT. I told the students that…May 14, 2018May 14, 2018
Published inEdelmanSir MartinSir Martin Sorrell resigned over the weekend as leader of WPP. I wanted to pay tribute to a man who has reshaped the marketing services…Apr 16, 2018Apr 16, 2018
Published inEdelmanThe Future is Being TelevisedI met two smart young companies this week, both in the business of streaming video content to young consumers. Brut, launched in 2016 in…Mar 8, 2018Mar 8, 2018
Published inTrust, Media and DemocracyThe Battle for TruthAs we begin 2018, we find the world in a new phase in the loss of trust: the unwillingness to believe information, even from those closest…Jan 22, 201815Jan 22, 201815
Published inEdelmanBusiness Takes the LeadThis week, American business stood up and said: “Enough.” CEOs found their voices and spoke out on behalf of their employees and customers…Aug 18, 2017Aug 18, 2017
Published inEdelmanReuters Institute Digital News Report 2017Edelman has just worked with the Reuters Institute on the release of its new report on the state of the media industry around the world…Aug 10, 2017Aug 10, 2017
Published inEdelmanWarrior GamesMeet Israel del Toro. He is in his early 40s, a Special Forces officer who has done tours of duty in Bosnia, Iraq and Afghanistan. After…Jul 7, 2017Jul 7, 2017
Published inEdelmanIdeas and Implications from AspenI am just returning from the annual Aspen Ideas Festival, high in the Rocky Mountains. I was on a panel on trust with David Leonhardt of…Jun 30, 2017Jun 30, 2017
Published inEdelmanCity BoyI went to Baltimore earlier this week to visit with Kevin Plank, CEO of Under Armour. While I was in town, I was taken on a tour of Port…Jun 5, 2017Jun 5, 2017
