Tinder Sparks a Match With USA Networks
Tinder, the wildly popular “hot or not” flirting app for iOS, has expanded to Android, and marketers are beginning to take notice. The service has offered 100 million matches, and is currently offering 1.5 million daily. Most matches are made between members of the crucial, and elusive, young adult demographic. USA Network recently tied the app with the season 3 premier of “Suits,” adding characters from the show as matches. If a user likes one of these profiles, they will receive access to exclusive content, and potentially some flirting with the character. Both parties insist there was no money exchanged in this partnership, but it is certain similar opportunities will be pursued when Tinder finally decides to take on revenue from marketers.