PinnedRichard YaoinIPG Media LabAI Arms Race Enters New Phase of Scale and MultimodalityWhat the latest updates from OpenAI and Google tell us about the state of consumer-facing AI10 min read·May 16, 2024----
PinnedRichard YaoinIPG Media LabBarbenheimer Revived Mass Passion for Movies — But Is This a One-Off?Can Hollywood learn the right lessons from the success of this organic viral phenomenon?9 min read·Aug 4, 2023--12--12
Richard YaoinIPG Media LabThe Backlash to Google’s AI Search, ExplainedWhy Google Search telling people to eat rocks is just the tip of the iceberg that’s about to hit online media8 min read·May 31, 2024----
Richard YaoinIPG Media LabMicrosoft Rallies Developers Around Copilot, Challenges Apple With “Copilot+ PCs”What brand marketers need to know from the 2024 Microsoft Build Event9 min read·May 23, 2024----
Richard YaoinIPG Media LabIAB 2024 Newfronts RecapAn aggregated recap of three key trends and must-know announcements coming out this year’s NewFronts5 min read·May 10, 2024----
Richard YaoinIPG Media LabThe Rise of Video PodcastsWhat the seemingly paradoxical format tells us about the state of the podcasting industry5 min read·May 3, 2024----
Richard YaoinIPG Media LabHow Meta’s AI & VR Strategies Are Aligning At LastA short update on Zuckerberg’s Metaverse long game6 min read·Apr 26, 2024----
Richard YaoinIPG Media LabWhat’s Old Is New Again for HollywoodThe revenge of ad-supported viewing, procedural shows, and other old-fashioned tweaks to the streaming model8 min read·Apr 12, 2024----
Richard YaoinIPG Media LabHow Climate Anxiety Is Upending Business As UsualClimate anxiety’s impact on consumer behavior goes beyond EVs and sustainable products9 min read·Apr 5, 2024----
Richard YaoinIPG Media LabThe AI Hype Cycle: Are We on the Precipice of Disillusionment?Decoding generative AI’s profitability dilemma and regulatory challenges11 min read·Mar 22, 2024----