J Richard DemainQuick PrinciplesAll the World’s a StageThe role of marketing can be understood as, or is analogous to, certain activities of a successful theatrical production.Jan 28, 2016Jan 28, 2016
J Richard DemainQuick PrinciplesThe tide of growth moves all boats.Growth is a beast whose many tentacles reach throughout an organization. All aspects of your business must be in continual balance to grow…Nov 30, 2015Nov 30, 2015
J Richard DemainQuick PrinciplesLead qualification and appointment-setting are two different animals. Keep them in different cages.In the realm of phone outreach, there is a huge and important difference between the qualification of leads and the setting of appointmentsNov 3, 2015Nov 3, 2015
J Richard DemainQuick PrinciplesTo be or not to be.The hard part about decision-making — and management in general — is that most people can’t act only on a hypothesis. They get bogged down…Oct 6, 2015Oct 6, 2015
J Richard DemainQuick PrinciplesThere is no right or wrong. There are only the odds.Decisions are rarely right or wrong in business. They are rarely binary, and usually we don’t get to make them for the long term. A…Oct 6, 2015Oct 6, 2015
J Richard DemainQuick PrinciplesGrowth is a dance to the music of the market.Growth is a mysterious thing. It is not normally linear or even exponential; it’s chaotic. At best, it is periodic. What we mean by this is…Sep 16, 2015Sep 16, 2015
J Richard DemainQuick PrinciplesReal-time feedback gives you the courage to act.It takes a certain amount of courage to act upon incomplete information. But as a leader you must act, so be brave! Fortunately, feedback…Sep 11, 2015Sep 11, 2015
J Richard DemainQuick PrinciplesMaking a decision on-time is more important than making the “right” one.You will never have perfect information with which to make decisions in business. We live in a messy, complex world. To get technical, the…Sep 3, 2015Sep 3, 2015
J Richard DemainQuick PrinciplesIf more than 3 or 4, there’s no score.To be effective, feedback systems should filter and collect data into just three or four key, actionable numbers. And only three or four…Sep 1, 2015Sep 1, 2015
J Richard DemainQuick PrinciplesPeople love to read what they told you.Put stuff into your presentations and proposals that come directly from your conversations with prospects. Use a “Situation” section in…Aug 26, 2015Aug 26, 2015