5 Principled Concepts to Help You Discern Accurately

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What do you see first? The duck or the rabbit? Sorry, can’t unsee. (Anonymous Illustrator, 1892.)

5 Principled Concepts to Help You Discern Accurately To Be A More Successful Entrepreneur, Leader and Individual in Life and Business

“How shall a man judge what to do in such times?’

‘As he ever has judged,’ said Aragorn.

‘Good and ill have not changed since yesteryear…

It is a man’s part to discern them, as much in the Golden Wood as in his own house.”

J.R.R. Tolkien

Note: This article is full of new terms I created to help establish a greater vocabulary around what I call “discernment leadership” and “yet leaders” so that discernment can be applied to leadership, business and creativity.


I predict:

“Experience is the opposite of being creative.” — Paul Arden

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“You are good. But it is not enough just to be good. You must be good for something. You must contribute good to the world. The world must be a better place for your presence. And the good that is in you must be spread to others….” ― Gordon B. Hinckley

“The question isn’t who’s going to let me; it’s who is going to stop me.” — Ayn Rand

”Courage starts with showing up and letting ourselves be seen.” — Brené Brown

“Management is doing things right; leadership is doing the right things. “ — Peter Drucker

“‘Restore connection’ is not just for devices, it is for people too. If we cannot disconnect, we cannot lead.” — Arianna Huffington

Politics is not leadership. It never has been. It never will be. Stop politicking at work. Let toxic people go. Watch productivity and profits skyrocket.

Don’t tip-toe around the goal.

Allow these 50+ powerful, unique leadership quotes for entrepreneurs help you serve your team in a way that directly gets results.

“I have learned over the years that when one’s mind is made up, this diminishes fear; knowing what must be done does away with fear.” …

4 Actionable Tips for Entrepreneurs, Executives, Employees

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“It is not death that a man should fear, but he should fear never beginning to live.” ― Marcus Aurelius

Get your life back.

Your life should consist of more than commuting, working, eating, surfing the Internet, sleeping and watching TV. Your life should be filled with purpose-driven experiences and projects that bring excitement, passion, energy, and authentic meaning and joy into your life.

Isn’t it amazing how two people can have a similar job, making similar money, producing similar results. . . BUT, one has all the time in the world and the other has no time at all?

Could you have all the time in the world?

Would you want more free time if you could?

What would you do with that time? …

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Opportunities will come and go, but if you do nothing about them, so will you.

Startup life requires multi-dimensional thinking. Level up.


You can’t change and be somebody else in the future unless you start becoming a little better at being that future person today.

Increase Success with More Fun at Work

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Have more fun at work to increase your smarts and success. (Photo by Photo by Kim Carpenter.)

Studies of positive organizations suggest the more fun we have at work, the more productive we are, and the less likely we are to suffer burnout.” — International Journal of Research in Business Studies and Management


Is Your Startup Ruining Your Life? Get Your Life Back Now

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“A person choosing to spend large portions of time in an unsatisfying job in order to make ends meet is on a fast track to his deathbed. Time will move increasingly faster as a result of his slow pace — the relativity of time.” ― Benjamin P. Hardy

One time our family went to Yosemite. We’d crossed the entire USA from NY to SD. Went to MEX and worked our way up to CAN. ⁣

We camped in Big Sur and worked our way to Yosemite. My son wanted to go to a dangerous ledge. Cool. On the climb over I broke my ankle. My wife had to carry me down the mountain on her back. No joke.⁣

I had a speech the next day in Atlanta. I said we should go to the doctor but my wife Natalie decided to get me crutches at Walgreens instead.

Airport people pushed me in a wheelchair. When I got to Atlanta I tumbled down the thing getting off the plane. No one knew what to do. Crutches flying. Bag flying. …

Tidy Your Life, Transform Your Business with the Japanese Art of Decluttering — KonMari Style

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“The question of what you want to own is actually the question of how you want to live your life.” Marie Kondō

Marie Kondō recently released her Netflix show, a massive success based on her bestselling book The Life-Changing Magic of Tidying Up: The Japanese Art of Decluttering and Organizing.

What if entrepreneurs could apply the Japanese art of decluttering and organizing as taught by Kondo to business in what she calls the KonMari principles?

Often, conventional wisdom keeps our lives, startups, and workplaces bloated with too much stuff and nothing to do but shuffle paper.

Have you ever felt like this?

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Gavin Norton (Son of Authors Richie and Natalie Norton)

How to Deal with Bad Anniversaries

“Nothing is so painful to the human mind as a great and sudden change.” Mary Wollstonecraft Shelley, Frankenstein

Our son Gavin died today. 9 years ago.

…but first,

Here we are now. Nine years later. Doing our best.

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Since that time that our son passed we had and lost three foster children, my wife had a stroke and suffered temporary memory loss, my son (in the middle there) was hit by a car and should be dead, a few broken bones, ill-intentioned people taking advantage, random accidents here and there…and a lot of fun doing what we love around the world. Such is life. After this picture was taken my son on the right broke his foot and my wife broke her tailbone. Such is life. We move forward. …

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Einstein Lessons on Productivity by Author Richie

In 1900, Albert Einstein was a desperate job hunter.

Revolutions > Resolutions

10 values Einstein espoused that can help you successfully create a New Year’s revolution, despite shortcomings, failed should-be mentors and haters.

In 1900, Albert Einstein was a desperate job hunter.

It took Einstein nine years before he became a professor despite best efforts after college. He blamed his difficult situation on his physics professor Heinrich Weber who held a grudge against him and provided unfavorable references.

Einstein said,”I could have found a job long ago had it not been for Weber’s underhandedness.” Apparantly, Weber was an early fan of Einstein in college but changed his mind because Einstein “skived” his lectures.

Weber said,

“You are a clever boy, Einstein, a very clever boy indeed. But you have a great shortcoming: you don’t listen to anyone!” …

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Opportunities will come and go, but if you do nothing about them, so will you.


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NOTE: This article includes new terms I developed for the purpose of creating better startup language around the latest challenges we face as entrepreneurs. A list of these terms and their definitions are also listed at the bottom of the article.


I’ve started several companies in several countries.

I’ve consulted over a thousand startups worldwide, personally.

I’ve read over 4,000 (mostly irrelevant) business plans as a consultant to startups or as a judge for business plan competitions.

I’ve worked in venture capital and private equity.

This year alone I helped create (from design, to production to fulfillment) over 100 new products that are sold in the market now or will be soon. …


Richie Norton

AUTHOR | ADVISOR | ENTREPRENEUR — Download Your FREE 37-Page Action Guide to Turn Your STUPID Idea into Your SMART Reality: www.RichieNorton.com/76DayChallenge

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