Exploring the differences between e-commerce and OTT streaming marketing funnels

Over the next few years, one of the more transformative changes in consumer behavior will be the shift of media consumption from traditional TV to over-the-top streaming platforms. Not only does this shift add complexity to the customer decision journey, it also introduces new elements into the advertising landscape. This shift impacts all direct to consumer advertisers, who must develop an understanding of this new world of OTT media consumption on their customer journey. It also impacts the marketing funnel with streaming services and connected devices being added to the…

Richie Singh

Growth Marketing | Advanced Analytics | Digital Transformation Author: The Growth Marketing Playbook. https://amzn.to/2QJHNaG

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