The Different Worldviews of a Startup

In his groundbreaking book, “All Marketers are Liars Tell Stories”, Seth Godin defines a “worldview” as the set of rules, values, beliefs, and biases people bring to a situation.

Good marketing is NOT about changing a person’s worldview, but rather framing your story in terms of their pre-existing worldview.

The same is true in entrepreneurship.

Read more here.