Richard TalbotBing Ads Universal Event TrackingAs every business knows, digital trends can change as unexpectedly as the weather and can be a challenge to stay on top of. Working…Nov 29, 2018Nov 29, 2018
Richard TalbotAd Extensions: A Quick ReviewAd extensions are a powerful piece of kit for PPC advertisers that can improve click-through rates, highlight additional content and take…Aug 15, 2018Aug 15, 2018
Richard TalbotBecoming A Star With Seller RatingsA question we are often asked by clients is “how do we get the stars to appear in our search ads”, usually accompanied by a screenshot of a…Feb 21, 2018Feb 21, 2018
Richard TalbotKeeping an Eye on Your Competitors in AdWords — The BasicsHaving dealt with the question of whether you should engage in bidding on your competitors’ brand keywords before here, I wanted to address…Jun 27, 2017Jun 27, 2017
Richard TalbotThe YouTube Ad-Pocalypse: One Month OnAlmost one month ago, the latest Google controversy made headlines around the world. What made this one slightly different to previous ones…Apr 13, 2017Apr 13, 2017
Richard TalbotWorking With Trademarks in PPCTrademark issues can often be a source of great frustration for those managing PPC accounts. Many advertisers have witnessed competitors…Feb 23, 2017Feb 23, 2017
Richard TalbotShould you be Bidding on your Competitor’s Brand Keywords in Search?As Head of Paid Search and Display at Tinderpoint, a common question I’m often asked by PPC clients of all sizes, and particularly by new…Jan 18, 2017Jan 18, 2017
Richard TalbotSearch Advertising Gets Visual (Again?)With the recent launch of Google AdWords Visual Sitelinks in beta, is search advertising about to get more image-oriented in 2017?Dec 9, 2016Dec 9, 2016
Richard TalbotDo More With Your Email Database: Try Google AdWords Customer MatchWhat is Customer Match?Dec 8, 2016Dec 8, 2016
Richard TalbotGetting Started With Bing AdsAnyone engaging in pay per click (PPC) marketing should be familiar with Google AdWords and the basics of running search marketing…Dec 7, 2016Dec 7, 2016