Richard Talbot – Medium

Richard Talbot

Richard Talbot

Bing Ads Universal Event Tracking

As every business knows, digital trends can change as unexpectedly as the weather and can be a challenge to stay on top of. Working…

Nov 29, 2018

Bing Ads Universal Event Tracking

Nov 29, 2018

Richard Talbot

Ad Extensions: A Quick Review

Ad extensions are a powerful piece of kit for PPC advertisers that can improve click-through rates, highlight additional content and take…

Aug 15, 2018

Ad Extensions: A Quick Review

Aug 15, 2018

Richard Talbot

Becoming A Star With Seller Ratings

A question we are often asked by clients is “how do we get the stars to appear in our search ads”, usually accompanied by a screenshot of a…

Feb 21, 2018

Becoming A Star With Seller Ratings

Feb 21, 2018

Richard Talbot

Keeping an Eye on Your Competitors in AdWords — The Basics

Having dealt with the question of whether you should engage in bidding on your competitors’ brand keywords before here, I wanted to address…

Jun 27, 2017

Keeping an Eye on Your Competitors in AdWords — The Basics

Jun 27, 2017

Richard Talbot

The YouTube Ad-Pocalypse: One Month On

Almost one month ago, the latest Google controversy made headlines around the world. What made this one slightly different to previous ones…

Apr 13, 2017

The YouTube Ad-Pocalypse: One Month On

Apr 13, 2017

Richard Talbot

Working With Trademarks in PPC

Trademark issues can often be a source of great frustration for those managing PPC accounts. Many advertisers have witnessed competitors…

Feb 23, 2017

Working With Trademarks in PPC

Feb 23, 2017

Richard Talbot

Should you be Bidding on your Competitor’s Brand Keywords in Search?

As Head of Paid Search and Display at Tinderpoint, a common question I’m often asked by PPC clients of all sizes, and particularly by new…

Jan 18, 2017

Jan 18, 2017

Richard Talbot

Search Advertising Gets Visual (Again?)

With the recent launch of Google AdWords Visual Sitelinks in beta, is search advertising about to get more image-oriented in 2017?

Dec 9, 2016

Search Advertising Gets Visual (Again?)

Dec 9, 2016

Richard Talbot

Do More With Your Email Database: Try Google AdWords Customer Match

What is Customer Match?

Dec 8, 2016

Do More With Your Email Database: Try Google AdWords Customer Match

Dec 8, 2016

Richard Talbot

Getting Started With Bing Ads

Anyone engaging in pay per click (PPC) marketing should be familiar with Google AdWords and the basics of running search marketing…

Dec 7, 2016

Getting Started With Bing Ads

Dec 7, 2016

Richard Talbot

Richard Talbot

Short, sharp and smart (or so I’m told!) Head of Paid Search & Display Advertising at @Tinderpoint. Long distance runner. Dublin, Ireland @richwtalbot

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