PinnedRichard GreggBootstrapping SaaS StartupsVenture capital financing is the exception, not the norm, among start-ups. Investors want to be convinced you really know who your customer…Jul 11Jul 11
Richard GreggExploring Customer JobsYour first Customer Profile results from your initial assumptions about your innovative product and service. These assumptions are then…Aug 26Aug 26
Richard GreggOvercoming Buyer ResistanceIn my last post, I discussed the importance of uncovering the tricky customer pain of Emotion. In the last part of this four part series, I…Aug 19Aug 19
Richard GreggOvercoming Buyer EmotionIn my last post, I discussed the importance of uncovering the extreme customer pain of Effort. In part three of this four part series, I…Aug 121Aug 121
Richard GreggOvercoming Buyer EffortIn my last post, I discussed the importance of uncovering the extreme customer pain of Inertia. In part two of this four part series, I…Aug 5Aug 5
Richard GreggOvercoming Buyer InertiaIn my last post, I discussed the importance of uncovering extreme customer pain. In part one of this four part series, I will discuss the…Jul 291Jul 291