If You Want to Be Creative, Don’t Be Data Driven
Bill Pardi

Re the candle experiment, I think the problem is right at the start of the instructions “You need to attach a candle to a wall.” The solution of attaching the box to the wall and putting the candle in the box, does not actually attach the candle to the wall. The experimenter is misdirecting people from the outset, and regardless of pictures or no pictures, I think few people will arrive at the solution he seems to want people to find, because that solution does not actually solve the problem as he first defined it. If you want people to think creatively, and outside the box — which in this case, means putting the candle inside the box — then the goal needs to be defined differently from the beginning.

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