Rick BreslininAR/VR Journey: Augmented & Virtual Reality MagazineAugmented Reality for Wine: Past, Present & FutureWith Treasury, Gallo, and other wine producers launching their own augmented reality wine apps, it’s worth reviewing the evolution of this…Oct 8, 20181Oct 8, 20181
Rick BreslinThe Inevitable Digital Transformation of Beverage Alcohol RetailI know, I know. As a producer or retailer, you’re sick and tired of all the “adapt or die” warnings from biased pundits. Same here.Apr 19, 2018Apr 19, 2018
Rick BreslinWill Gallo’s New Amazon-exclusive Wine Fail?It came without press coverage… It came without ads… It came without catering to millennials with fads.Sep 5, 2017Sep 5, 2017
Rick BreslinHow Marketing Technology Sells More WineSelling wine in the age of the connected consumer is about to drastically change. The traditional blasts of push marketing, along with…Sep 6, 2016Sep 6, 2016