Move That Rock!
Business has to reach “critical mass” on marketing and advertising spend to see acceptable ROI. Evaluate the value and spend appropriately. Rarely in the world of business (especially marketing and advertising) do you get WAY MORE than you paid for.
Consider the rock below. You’ve decided you’re going to push and push and push until you roll it over. But with your human limitations, you’ll never reach the tipping point required to move that rock. That’s a BIG rock, right? Now think about how big your business goals are. Those prospects, customers and revenue are the rocks in front of you. The bigger the result (rock) the more marketing and advertising dollars it takes (the pull and push). Before you reach that “tipping point” from your efforts, you’ll have no movement. No calls, no prospects, no customers and NO revenue from your efforts. All that work (money spent) with no results will be your experience. When determining ad spend and marketing budget questions seek the guidance of a transparent agency who will help you determine that all important tipping point. If the spend is out of reach now, bank the money and wait until you have the resources to “move that rock”!
#Marketing #Advertising #MarketingStrategy
