I Can’t Wait for My Content Marketing Jedi Training

Mark Hamill: Fired up and ready to school us content marketing padawans

I’m not entirely sure how this happened, but Luke Skywalker is speaking at the biggest event in my industry.

As a self-professed blerd, I’m as pleased as punch that a real-deal geek god will be speaking to content marketing’s tried and true soldiers. And as a content marketer, I’m hopeful that my figurative content marketing light saber will glow a little bit stronger after all is said and done.

The headline force is strong with this one. His SEO game is on fleek.

There isn’t much of a description for Hamill’s closing keynote on the Content Marketing World website, which leaves plenty of room for imagination and interpretation.

So I decided to take liberties with the Three Tenets of the Jedi Code from the Temple of the Jedi Order, which happens to be a real church that’s founded on the principles of Jediism as depicted in the Star Wars films.

Here’s what I think Mark could say that would be useful or helpful to content marketing leaders, filtered through the divine ideology of the Jedi.

Focus: The art of pruning the irrelevant and pouring the best of your mind into what you are doing

While I’m not one to dismiss the value of wandering and exploring without a strict itinerary, the reality is that knowing what you want to say and focusing on how and why you say it is key to producing good, useful content.

If your brand has absolutely nothing to do with food, why are you participating in the #NationalCheeseburgerDay Twitter shenanigans? Sure, it might be fun and maybe you produce a good meme, but how is that activity improving your brand or your business? Stop playin’.

Knowledge: Acquired by focusing on the task at hand

While some people might try to find shortcuts around it, the truth is that good content comes from people who are knowledgable. While some would like to think that knowledge just falls from the sky and divinely lands in our heads, it doesn’t. In order to produce good content, you need to humble yourself and immerse yourself in the subject you’re covering.

If it’s an industry you’re new to, that means buckling down and focusing on studying the basics, learning who the influencers in the space are and honing a curiosity to understand more. Knowledge, as the old adage goes, is power. And if you can’t be bothered to know what you’re talking about, why the heck should anyone even listen?

Wisdom: The application of accrued knowledge and experience through patient, good judgment

Once you’ve gathered focus and developed knowledge, your experiences will eventually turn into wisdom. Wisdom is valuable, like a precious gem, and should be treated as such. It is gained from experience and insights. While there’s certainly something to be said for adding fresh, untainted perspectives, there’s also a lot to be said for approaching content with a steady hand, a sound mind and a confident strut. That can only come from someone who has wisdom. Strive to be a wise one.


Of course, I write all of this knowing that it’s totally possible Mark Hamill will say very little or nothing at all about Star Wars. But I can dare to dream, can’t I?

Regardless of what Mark does end up saying in his closing keynote, I’m hoping that by the time I leave Content Marketing World, it’ll be as a Jedi Master and not a padawan.

We gon’ make it.

Are you going to Content Marketing World? Be sure to check out what Manifest is up to at the show by visiting manifest.com/cmw.

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