Just as I thought, it’s happened. The pendulum in the content marketing industry urging creators to operate from a metrics-driven content strategy is swinging in the other direction, to one that leans more on gut, instinct and ingenuity.

While I attended Content Marketing World in Cleveland, it was remarkable how…


Left to right: Jon Pafk, Sr. Communications Manager at Spiceworks; Ann Allyn, Director of Outbound Marketing at Micron; Nicole Smith, Global Digital Marketing Strategy Lead at Dell; Frances Fortanely, Americas Field Marketing Director at VMware; and Christine Woodhouse, Marketing Communications Manager at Eaton discuss sweeping changes in B2B content at Content Marketing World.

One of the first things I learned in journalism school is that as a journalist, I needed to listen more than I talked. The great thing about attending a conference is that you spend your day listening to people pour information from their brains. …


Joe Pulizzi addresses the crowd during the opening session on Day 1 of Content Marketing World.

Here’s a truism that I accepted and made peace with a long, long time ago: There is nothing new under the sun.

While we spend a lot of time fetishizing ideators and big thinkers, the truth is that a lot of what determines success, in content marketing and in life…


Mark Hamill: Fired up and ready to school us content marketing padawans

I’m not entirely sure how this happened, but Luke Skywalker is speaking at the biggest event in my industry.

As a self-professed blerd, I’m as pleased as punch that a real-deal geek god will be speaking to content marketing’s tried and true soldiers. …


I remember when I told my father that I was going to pursue a degree in journalism. He raised his eyebrow and did his best not to blurt out, “Are you crazy?!”

Instead, he calmly asked, “What about computers?”

Ever since Erol’s blessed my home with dial-up Internet in the…


My introduction to video games happened early. I was around 5 years old, living in a two-bedroom apartment with my parents in Takoma Park, Md.

My dad bought a Nintendo Entertainment System and I quickly became consumed with it. I started off fast and furious with the Super Mario Bros…

Ricky Ribeiro

SVP, Creative Director at Manifest. I believe in the combined powers of content, social and analytics. Call me Captain Content.

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