Published inRicky Wheeler10 Social Strategies for Marketing to Gen ZEvery successful marketing strategy starts at the same place: knowing your audience. Gen Z marketing is no different. What is unique to…Feb 28, 20227Feb 28, 20227
Published inRicky WheelerMulti-Touch Marketing Campaign Attribution With Pardot and Salesforce — The 2021 Update!It’s been five years since I wrote my blog on “Why You Need to Focus On Defining Campaign Attribution in Salesforce”, and I felt it was…Oct 21, 20211Oct 21, 20211
Published inRicky WheelerA Simple Hack to Increase Inbound Demos from Gated ContentIn my recent post about LinkedIn Targetting, I talked about how promoting free trials and demos in promoted posts on LinkedIn no longer…Oct 19, 2021Oct 19, 2021
Published inRicky WheelerThe Busy/Lonely/Overworked B2B Marketers Guide to Posting High-Quality, Daily, Company Social PostsSocial Media is a powerhouse for marketers. I don’t need to sell that statement.Oct 15, 2021Oct 15, 2021
Published inRicky WheelerTips and Tricks for Targeted Advertising on LinkedInIt’s been a while since I’ve written a guide on Medium, so I figured this would be a good time to dust off my content writing cobwebs!Oct 13, 2021Oct 13, 2021
Published inRicky WheelerBuilding a CDN on Amazon s3 to host CSS and Javascript for Pardot Landing Pages.We’ve been working with a client for a good few months and they’ve just moved to Pardot. During the pre-Pardot era, we naturally built many…Apr 12, 2018Apr 12, 2018
Published inRicky WheelerMass UTM URL Builder Google Sheet for Tracking Marketing Campaigns — free download.We all need to build links with UTM tracking. However, building each link is time-consuming and cumbersome. I looked at my team's process…Feb 27, 20171Feb 27, 20171
Published inRicky WheelerWhy You Need to Focus On Defining Campaign Attribution in SalesforceOne of the most importing aspects of marketing is knowing how your campaigns contribute to revenue. This knowledge allows you ascertain…Jan 28, 20173Jan 28, 20173
Published inRicky WheelerHow to use Google UTM parameters and Pardot to track the Lead Source of every OpportunityThe point of UTM tracking is quite simple — give Google Analytics the information or ‘data points’ it needs, to make reports that enable…Jan 18, 20173Jan 18, 20173
