Best Website Hosts: Uptime and Speed

An active and efficient website is essential for businesses and bloggers who want to engage with customers and expand their clientele. In order to acquire this, a site owner must choose only from the best website hosts available on the market today. But with a number of options to choose from, how do we narrow down these options and find the most suitable website host? The answer isn’t simple, but you can start with two very important things: uptime and speed.

There are several other factors to consider in choosing from the best website hosts, but uptime results and speed are two of the most vital if your top priority is maximizing your profits. Uptime refers to the time during which a website is working or can be accessed while speed refers to how fast the site loads.

Uptime

If you need your website to operate 24x7, you need to choose a web host that operates on a powerful server and has stable network connections. The recommended uptime score is at least 99.5%, and anything under 99% is terrible. According to hostingfacts.com, the average uptime is 99.93%; you can set this, or the 99.5% score, as your minimum uptime requirement when comparing the best website hosts.

So what happens when your site goes down? Your customers won’t be able to view your website or buy your products or services. This means that you could lose out on potential profit. In 2013, Amazon had a 40-minute outage which cost the company an estimated $4.72 million. If you own a small business, you obviously won’t lose this much, but you will still lose money. Another undesirable consequence of downtime is the negative effect it can have on your SEO ranking. If your website is down a lot, then your ranking will go down and your website will rank lower in search results, making it difficult for customers to find you. The best website hosts usually offer good uptime results but their rates may be higher than other website hosts in the business.

Speed

Excellent uptime results are great, but not if the site doesn’t load fast enough. SEO experts believe that websites that load slow also end up having lower rankings. If your website is too slow, it can also turn away your potential customers, diminishing your profits. Many service providers will claim that they offer fast loading speeds, but only the best website hosts can actually back it up with proof.

What to do

One way to get uptime and speed results is to read hosting reviews that provide uptime information. This website reviews the best website hosts and provides details on their uptime and speed results. Another way to get this information is to track the best website hosts with server monitor tools, many of which are free and simple to use. Be wary of uptime claims, however, as some websites claim 100% uptime even though their uptime is actually less than 99.5%.

In many cases, website hosts will show popular websites they’re hosting as a means of advertisement. You can use these websites to test the speed, but keep in mind that just because these websites load fast, it doesn’t mean yours will, too.

Once you have picked a website host with reliable uptime and speed, you can then proceed with the other factors, such as type of hosting plan, security features, E-commerce features, price and other important features.