From your daily interactions with your clients to the packaging on your products, your brand is the A-Z, 0–100, of all the emotions evoked when someone interacts with you or your business. It’s part of what differentiates you from your competitors and keeps people coming back for your services.

“A brand is the set of expectations, memories, stories and relationships that, taken together, account for a consumer’s decision to choose one product or service over another.” -Seth Godin

Given how every interaction counts towards building your brand, it’s essential to start off on the right foot. While some businesses do…