Marketing Deception: Too Much Bull
Good morning Marketers!
Every Sunday in his newsletter (Subscribe today, if you are not a subscriber), Chris Brogan shares what type of coffee he is drinking. I love this idea, so I am going to do the same. My Keurig bit the dust so right now I am drinking a cup of Starbucks Via Caffe Mocha.
Let’s get to it.
There is a video that I’ve seen on Facebook that shows a guy’s heart jumping out of his skin, allegedly because the man drunk 24 Red Bull’s. Here is the link, but it’s not for the faint of heart. No pun intended.
How often do we see businesses pump up a product, to try to give it wings, yet it fails to deliver to the end consumer?
I am not sure if it’s a true story, however, it did make me think. If this guy did indeed drink 24 Red Bull’s, what was he trying to accomplish? I love Red Bull; however, I have tried to cut back because my wife hates when I drink it. Many times, I drink it to stay up while working late and now she equates Red Bull with me not getting the proper amount of rest. The interesting part is I am not really that much more productive when I drink it. It just helps me stay up longer to only be more tired the next day. I am pumping myself up today to not deliver tomorrow. It’s really not a good formula.
How often do we see businesses pump up a product to try to give it wings, yet it fails to deliver to the end consumer? You see this a lot online where a product or service tries to sell you on how it will revolutionize your business or escalate your expertise, but it flops as tries it to deliver upon its promise.
I must say I have fallen victim to good marketing from time to time. I don’t care how good we are at marketing, we are also consumers and our “bull” radar malfunctions as well.
The bottom line is to have integrity. Don’t paint your product red, pump it up with steroids so people buy it, and then not deliver on your promise. That’s not marketing that’s deception. The market will eventually see through your “marketing” and your product or service will be like this guy on a gurney, feeling like it’s about to die.
What are your thoughts?
Originally published at Riddick Agency.