
This is important. Many of the big companies have tried and tested lots of patterns. You don’t need to re-invent the wheel. See what is being done out there but others. Use what works well, put your spin on it and improve it.
…fference in where did the characters from pictures look, made a huge difference in users attention. Face “looking at” viewers made them look back, while a man looking at text redirected all attitude to this slogan. In the “old” version people spent more time looking at the face than at the headline (7% vs 3% tota…