Have you ever seen a flawless beautiful girl posing in a “natural” style (sometimes quite sensual) like the picture below?
It looks like a photo of an angel that just came down from heaven, doesn’t it? You can see more by checking the hashtag #virtualgirl on Instagram
However, how would you react if I said that the “beautiful girl” was actually not a human, but the work of artificial intelligence (AI)-based technology?
The digital era has brought us into an increasingly innovative world, and this phenomenon includes the rapid development of AI-based influencers in the world of social media. Of course, this development exists because of the large amount of money flowing for Influencers with lots of followers
What Are the Advantages of AI-Based Influencers?
Influencers, those who are able to influence the opinions and behavior of others through social media, have had a significant effect on the world of marketing and product promotion. However, with the advancement of AI technology, we are now witnessing a new evolution in the world of influencers.
AI-based influencers are virtual characters created using sophisticated algorithms that are able to mimic human behavior, style and even personality. They make use of data and information collected from various sources to customize the content shared on social media platforms. For example: because many audiences like “celebrities” with sensual looks, this is the basis for creating Virtual Girls that suit those preferences.
One of the attractive aspects of AI-based influencers is consistency. They are unaffected by mood swings, which often affect the quality of content or interactions with followers. Content generated by AI is always consistent in a certain style, tone, and aesthetic, which can help brands build a strong and easily recognizable image in the eyes of users.
Apart from that, AI influencers also have the ability to “interact” with their followers. While these interactions are mostly programmed, such as answering comments or asking followers questions, they still provide followers with a sense of closeness and engagement. Some AI influencers can even “learn” from previous interactions to improve how they communicate.
The Ethics of Emerging AIA-Based Influencers
However, like every other technological innovation, the AI-based influencer phenomenon also raises ethical concerns . Users may feel cheated if they think the influencer is a real person. Additionally, there are concerns about the impact on the jobs of the human influencers who now have to compete with these virtual characters.
But behind these controversies, AI based influencers have opened doors for new opportunities in the Marketing industry. Brands can now easily control the message influencers want to convey, reducing the risks associated with unpredictable human behavior. A clear example is the recent incident where Adidas has the potential to suffer significant losses, due to its influencer partner, Kanye West, throwing a series of anti-Jewish sentiments.
In addition, by using this technology, brands can also save costs that previously had to be spent on working with human influencers.
In a world that is constantly evolving at a fast pace, the phenomenon of AI-based influencers may only be the beginning of what we can expect from the integration of AI technology into our daily lives. While there are still many questions and challenges to be answered, it cannot be denied that these virtual characters have opened a new chapter in how we understand the influence of social media on brand marketing . Over time, we will probably see more and more AI “influencers” appearing on social media platforms, ushering us into a new era dominated by artificial intelligence.
So, are you interested to “grow” AI Influencers?
note: This article is also published in Bahasa Indonesia at https://www.temanproduk.com/technology/meningkatnya-popularitas-influencer-berbasis-ai-di-media-sosial
