Aug 26, 2021Compliance with charity laws: everything you need to knowAs a charity, your time should be spent on tasks that move your mission forward, so having to delve into government documents around legislative compliance for fundraising material can be both confusing and frustrating. Complying with legislation basically means your organisation is following a set of rules and standards given…Compliance4 min readCompliance4 min read
Aug 26, 2021Why we decided to become a virtual office companyWhile remote working had been gaining traction in the last few years, the COVID-19 pandemic made all companies and individuals rethink their stance. When working from home became necessary without warning or guidance, it felt like an even more daunting prospect for many. …Virtual Office3 min readVirtual Office3 min read
Jul 21, 2021How to choose your brand coloursColours have a strong and instant effect on how we see the world. From warning signs to calming spaces, our brains are wired to react to colour. Which is why choosing them for your brand can be stressful, particularly when you feel unsure about the process behind it. Because of…Branding4 min readBranding4 min read
Jul 21, 2021How to ensure voice consistency for charity shopsAsk anyone how they distinguish charity shops, there’s a big chance they’ll mention brand colours. They have a huge role to play in attracting shoppers, of course. And being instantly recognisable is a large part of building a successful brand. But to grow customer loyalty, you need more than an…Tone Of Voice3 min readTone Of Voice3 min read
Jul 21, 20213 simple steps to clear up compliance confusion with charity lawsInformed by the Chartered Institute of Fundraising. The charity sector is built on collaboration — sharing insight and best practices. Which is a good thing because that’s also what we like to do at RightMarket. We started partnering with the Chartered Institute of Fundraising in 2018, and have learned a…Charity Marketing2 min readCharity Marketing2 min read
Jul 21, 2021How to make a strategic rebrandRebrands can be stressful, particularly when you’re not sure what a strategic process looks like. At RightMarket, we like to know how things work. So we research and collaborate with experts to make educated decisions. …Rebranding6 min readRebranding6 min read
