As a charity, your time should be spent on tasks that move your mission forward, so having to delve into government documents around legislative compliance for fundraising material can be both confusing and frustrating.
Complying with legislation basically means your organisation is following a set of rules and standards given by the government. It is a vital part of keeping a charity running without setbacks and is achieved by being both aware of the legislation and able to demonstrate that you are taking responsibility for their compliance.
At RightMarket, our job is to make things simple and uncomplicated, which is…
While remote working had been gaining traction in the last few years, the COVID-19 pandemic made all companies and individuals rethink their stance. When working from home became necessary without warning or guidance, it felt like an even more daunting prospect for many. But after a while, we realised that there was a lot to gain from this challenging situation.
The pandemic has forced us to review our processes and standards. As we are starting to see the light at the end of the tunnel, here’s some of the things that we learnt and where we’re headed now.
Colours have a strong and instant effect on how we see the world. From warning signs to calming spaces, our brains are wired to react to colour. Which is why choosing them for your brand can be stressful, particularly when you feel unsure about the process behind it.
Because of that, we have created an outline that is easy to follow, as well as noting things to consider when choosing the best colours for your brand.
Research behind colour in branding is extensive. Colour consultants Colorcom collated a lot of research papers and came up with a few key findings:
Ask anyone how they distinguish charity shops, there’s a big chance they’ll mention brand colours. They have a huge role to play in attracting shoppers, of course. And being instantly recognisable is a large part of building a successful brand.
But to grow customer loyalty, you need more than an exciting palette. Your brand’s personality should help you create a unique customer experience. Something that makes your brand stand out from all other charity shops.
One of the ways to do so is to set a unique tone of voice that your customers can relate with.
Tone of voice is…
Informed by the Chartered Institute of Fundraising.
The charity sector is built on collaboration — sharing insight and best practices. Which is a good thing because that’s also what we like to do at RightMarket. We started partnering with the Chartered Institute of Fundraising in 2018, and have learned a lot about compliance with charity laws and regulations. So we thought you’d like to get clarity on what you absolutely need to keep in mind when creating branded assets.
There can be a lot of confusion and misinformation around compliance. …
Rebrands can be stressful, particularly when you’re not sure what a strategic process looks like. At RightMarket, we like to know how things work. So we research and collaborate with experts to make educated decisions. In case you’re considering a rebrand yourself, here’s what we’ve learnt to keep things simple and coherent.
It’s easy to lose your sense of identity during challenging times. We used this time to go through a rebrand and the whole company has benefited from this process. Leading to a renewed sense of employee re-engagement, empowerment, purpose and unity after the lockdown.
– John Murphy, Managing…