Rik Higham
Rik Higham

Rik Higham

Principal Product Manager @ Skyscanner. A/B testing @ www.ExperimentationHub.com. Also likes hanging off rocks, shredding the gnar, and pedaling quickly.

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FEATURED STORY

Hypothesis Kit for A/B testing

One of the most important parts of A/B testing is having a solid hypothesis. That’s why we developed the Hypothesis Kit:

Apr 14, 2016 · 3 min read
Apr 14, 2016 · 3 min read

“Just one chance…”

Growing up, I wanted to be an astronaut… or a dinosaur. I think I got closer to being a dinosaur, I certainly did more practice!

Nov 6, 2019 · 6 min read

How to Gain Agency - or Outrun a Bear

When I lived in British Columbia, Canada, I used to go running in the forests behind our house. My housemate (appalled at the idea)…

Jan 17, 2019 · 6 min read

Your Super Power: Not Knowing Everything

How Much Should I Understand?

Sep 10, 2017 · 5 min read

The Cosmic Background Radiation of the Internet

Fourteen billion years ago the universe was immensely hot, dense plasma. Then, as the universe expanded after the Big Bang, the gases…

May 29, 2017 · 6 min read

Seven Simple Steps to Stress-Free Prioritisation

Prioritisation on the Front Line

Apr 20, 2017 · 5 min read

Start with the customer

A few months ago we ran a controversial experiment. Skyscanner is predominantly known for flights search. However, it also has a very good…

Oct 18, 2016 · 2 min read

Can travel metasearch companies become THE Google for travel by doing discovery first?

Benedict Evans made this observation in his latest technology newsletter:

Oct 4, 2016 · 5 min read

The MVP is dead. Long live the RAT.

Why you should focus on Riskiest Assumption Tests and forget about MVPs.

Sep 27, 2016 · 5 min read

Can’t see the goal for the metrics

There’s no doubt metrics and KPIs are an essential part of building a successful internet economy business. When chosen wisely they can…

Sep 13, 2016 · 4 min read

“A nightmare, a nightmare, and once again a nightmare” — but not a failure

You failed.

Jul 18, 2016 · 3 min read

Does falling off a cliff make you a better employee?

The most surprising part of plummeting through the air upside down, feeling the ground rush towards me, was the sense of complete calm. I…

Jun 15, 2016 · 5 min read

A free Excel p-value significance calculator

Do you feel confident, punk?

May 17, 2016 · 3 min read

Here be Dragons! Er… I mean False Positives…

Experimentation check-list:

May 2, 2016 · 4 min read

8 Things I’ve Learned Product Managing Car Hire

Skyscanner’s Car Hire meta-search product recently passed a significant milestone: times 10 growth within 2 years! Specifically, we are…

Mar 10, 2016 · 5 min read

Big, bad, I said no!

Saying no to feature requests: why, how and what happens when you don’t.

Dec 1, 2015 · 3 min read

Crushing it with Kanban

Simple, fluid, flexible and dynamic. A better embodiment of agility.

Oct 21, 2015 · 3 min read

If I could change one thing at Skyscanner…

Why we need to make usability testing a fundamental part of our DNA.

Sep 10, 2015 · 3 min read

We are not our own customers

Why we should investigate beyond our own travel problems

Sep 5, 2015 · 3 min read