Hypothesis Kit for A/B testing
One of the most important parts of A/B testing is having a solid hypothesis. That’s why we developed the Hypothesis Kit:
Design like you’re right:
Based on [quantitative/qualitative insight].
A few months ago we ran a controversial experiment. Skyscanner is predominantly known for flights search. However, it also has a very good hotels product. To increase awareness of this, returning users were shown the hotels homepage instead of the flights one on their next visit.