Rik Higham

Hypothesis Kit for A/B testing

One of the most important parts of A/B testing is having a solid hypothesis. That’s why we developed the Hypothesis Kit:

Design like you’re right:

Based on [quantitative/qualitative insight].

The Cosmic Background Radiation of the Internet

Seven Simple Steps to Stress-Free Prioritisation

Prioritisation on the Front Line

Start with the customer

A few months ago we ran a controversial experiment. Skyscanner is predominantly known for flights search. However, it also has a very good hotels product. To increase awareness of this, returning users were shown the hotels homepage instead of the flights one on their next visit.