Hypothesis Kit for A/B testing

One of the most important parts of A/B testing is having a solid hypothesis. That’s why we developed the Hypothesis Kit:

Design like you’re right:

Based on [quantitative/qualitative insight].

Your Super Power: Not Knowing Everything

How Much Should I Understand?

The Cosmic Background Radiation of the Internet

Seven Simple Steps to Stress-Free Prioritisation

Prioritisation on the Front Line